Brand Ambassadors

Om Sai Venkata Group

The next step towards Om Sai Venkata's branding was to have a "brand ambassador" for further brand-impact.

Om Sai Venkata had plans to launch a couple of projects for medium price range buyers. The customer target group consisted of workers and employees from industrial belts nearby Pune (Talegaon, Chakan & Rajgurungar). The management at Om Sai Venkata wished to have a brand impact among this customer base - mostly people from Maharashtrian culture.

So, our think-tank came up with an idea to have a brand-ambassador couple - Mr. Aadesh Bandekar & Mrs. Suchitra Bandekar, well-known Marathi television actors.

Their popularity proved to be great catalysts for Om Sai Venkata's brand appeal.

C&I's APPLICATIONS - brand strategy, "ambassador" selection, survey, concept, photoshoot, print, web, promotional campaigns, events



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